It is supposed to be reminiscent of the strip worn by the class of 1969, who lifted the Inter-Cities Fairs Cup with a 6-2 win over Hungarian side Ujpest FC, having overcome Rangers in the Semi-Finals and Vitoria de Setubal in the Quarters.
In truth, though, the only similarities with that design are the black round-neck collar with white trim, the all-black shorts and traditional black and white turnover socks.
The shirt, on the other hand, is more akin to our 2001-2003 and 2007-2009 strips, which were predominantly black items with white stripes down the centre, and under the arms in the case of the early-2000s design.
The overwhelming displeasure with the new design has even left some of the St James’ Park faithful now questioning whether they will buy it when it goes on sale on July 1, while one Magpies supporter has opted to share renders of a few modifications Puma could have made to make the design more appealing.
Taking to Reddit, u/JG_92 shared three renders of slight changes Puma could have made, with the first focusing on the Fun88 sponsor logo which takes a prominent position on the chest.
Rather than the bright blue that will be used, u/JG_92 suggested changing it to black so that it better blends in with the overall kit. He then went one step further, by changing the Fun88 logo to be contrasting to the stripes, with black lettering on the white segments and vice-versa.
The third design was more drastic, meanwhile, as he ditched the black sleeves in favour of white ones, which allowed the intermittent segments to continue contrasting beyond the chest and tie the whole design together more eloquently.
When these renders were then shared on Reddit, some fans instantly preferred them to the real thing…