Newcastle Utd News

Newcastle Set To Go Global

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Amanda Staveley has recently taken part in a CSM Panel where she revealed more plans for the future of Newcastle United.

Staveley’s plans are already in full swing with the appointment of Darren Eales as CEO who will help the club become a global brand once again. Under Sir John Hall and Kevin Keegan, Newcastle were everyone’s “second team” and a following amassed around the world, but with the Mike Ashley takeover and the problems that followed, Newcastle lost all of that good will and only the die hard fans remained.

Now the new regime have their work cut out for them to restore their power around the world, and it seems like they have a solid plan in place.

Speaking at the CSM Panel, Staveley spoke about her time at Newcastle, saying (via The Chronicle):

“We want to grow Newcastle into a global business,” she said. “That’s going to take an awful lot of patience. Taking the club over, it was the most extraordinary season. I don’t know if there are any Newcastle fans here but we were 20th.

“We were backed to be relegated so our priority wasn’t thinking, ‘Global stage!’ It was just, ‘Not be relegated’. Everything became very much closed in and it is only suddenly now we’re looking we’re safe, we’re 11th.

“We now really need to get the infrastructure right. The priority is getting Newcastle United right from every point: infrastructure, academy, the women’s team. We’ve announced that we’re doing something with the FA to make sure that we get a proper pathway and that’s what we want to do.

“We want to see Newcastle make sure it can become a global brand but, to become a global brand, we’ve got to tell our story and attract new fans. How do we do that? It’s not easy so we’ve got to make sure that we tell an exciting story and we produce great football, and that’s what we’re going to do.”

THINK YOU KNOW NEWCASTLE? WHO IS THIS LEGEND?

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Clue 1: I had two spells at Newcastle, my first ended when I was sold for a record £1.9m fee to which team?

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