New CEO Arrives At St James’ Park


Newcastle United today confirmed that Darren Eales has joined the club as Chief Executive Officer.

From the official statement on NUFC.co.uk:

“Eales joins from US Major League Soccer (MLS) club Atlanta United, where he has been President and Chief Executive since the team was founded in 2014. Over that time, he has built a franchise that has secured the highest average attendance in MLS, created the most valuable squad, generated the largest profits – and won multiple trophies, including the MLS Cup in 2018, the US Open Cup in 2019 and the Campeones Cup in 2019.”

That’s yet another boardroom appointment since the Saudi-backed consortium took over the running of the club, the organisation chart must look like a 3-year-old’s drawing of a spider at this point.

However, just from that excerpt alone, it seems like Newcastle have made an outstanding move bringing in Eales to help the likes of Dan Ashworth in guiding Newcastle to success.

Speaking to the club media, Eales said “Newcastle United is both a giant of a club, and the heartbeat of its community. Every time I have visited St. James’ Park, I’ve been overwhelmed by the passion of the fans.

“This is a club with an amazingly rich heritage, and I am delighted to be joining for this new chapter in its long history.

“I am grateful for the opportunity, and look forward to working with the rest of the team to help this storied club fulfil its potential.”

Newcastle are definitely pulling in the right direction, surely success in some form isn’t far away at this point.

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